An online campaign was launched this year for FSC Friday - 30 September, encouraging social network users to post a photo with FSC product. The most active social media users had an opportunity to get FSC T-shirts printed within FLEG II Program and various prizes from FSC Regional Office for CIS countries.
The goal of this campaign was to give information about certification of the forest products, to show the role of the certification in conservation of valuable forest areas and to discuss how consumers can support the initiative.
Certification of forest use has been applied for more than 2 decades now and this process covers retailers, producers, environmental organizations and the public. Rising awareness about forest certification is one of the important components of the EU Funded ENPI FLEG II Program that is being implemented in seven countries (Azerbaijan, Armenia, Belarus, Moldova, the Russian Federation, Romania and Ukraine, and the Russian) by the World Bank with WWF and IUCN.